Year 9 Dive into Persuasion in the Media

Year 9 have just finished an exciting new scheme of work all about how the media uses rhetoric to influence us. They have explored a wide range of real examples, including women in sport campaigns, Taylor Swift and gender representation, Malala’s appearance in Vogue, and luxury Patek Philippe watch adverts. Looking at persuasion through things they recognise from their own world has made a huge difference to their engagement and understanding and it has been brilliant to see how confidently they can now spot persuasive techniques in everyday media. To bring all of this learning together, Year 9 created their own perfume adverts. They thought carefully about how to use persuasive language, how to build a brand identity and how to appeal to a specific audience. The results have been incredibly creative and full of personality. The students have really enjoyed getting hands‑on with the world of media persuasion, and their perfume adverts show just how effectively they can apply what they have learned.

Mrs Bullon

English Department

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